Mastering the Universe

Mastering the Universe
Publisher	Emmis Books
Writer	Roger Sweet, David Wecker
Release date	2005

Mastering the Universe is a non-fiction book written by Roger Sweet and David Wecker, released in July 2005 and published by Emmis Books. It describes how the Masters of the Universe franchise was marketed, and how it rose, peaked and eventually declined.

References

Masters Of The Universe Books
Golden Books Golden Super Adventures - He-Man A Hero in Need ◉ Caverns of Fear ◉ The Thief of Castle Grayskull ◉ The Sword of Skeletor ◉ The Trap ◉ Time Trouble ◉ Mask of Evil ◉ Meteor Monsters ◉ The Rock Warriors ◉ The Magic Mirrors ◉ Secret of the Dragon's Egg ◉ Power From the Sky Golden Super Adventures - She-Ra The Sword of She-Ra ◉ Glimmer of Hope ◉ The Crooked Crown ◉ The Enchantment Golden Heroic Champions - He-Man ◉ Dangerous Games ◉ Demons of the Deep ◉ Maze of Doom ◉ New Champions of Eternia Golden Heroic Champions - She-Ra The Folly of Catra ◉ The Trouble With Doubles ◉ The Silent Storm ◉ Too Long At The Fair A Golden Book - Large Hardcovers - He-Man I Have the Power ◉ Skeletor's Flower of Power ◉ He-Man Smells Trouble ◉ The River of Ruin ◉ Teela's Secret ◉ The Horde A Golden Book - Large Hardcovers - He-Man Everything But Happiness ◉ Queen of the Ball ◉ She-Ra, the Princess of Power ◉ The Spirit of She-Ra Little Golden Books I Am She-Ra! ◉ I Am He-Man! ◉ I Am Skeletor! Golden Book Videos MOTU 4 Stories ◉ MOTU 3 Stories ◉ Princess of Power 3 Stories
Kid Stuff He-Man - Kid Stuff Book and Tape/Record sets Battle Under Snake Mountain ◉ Castle Grayskull ◉ Caverns of Fear ◉ He-Man and Battle Cat ◉ Prisoner in the Slime Pit ◉ The Revenge of Skeletor ◉ The Secret of the Sword Part I: The Sword of She-Ra ◉ The Secret of the Sword Part II: The Princess of Power ◉ The Thief of Castle Grayskull She-Ra - Kid Stuff Book and Tape/Record sets The Jewel Of Light ◉ Surprise In Whispering Woods ◉ The Crystal Castle ◉ The Revenge Of Catra
Mattel Books The Power of Point Dread/Danger at Castle Grayskull ◉ The Power of the Evil Horde!
Ladybird Books (UK) Ladybird He-Man Storybooks A Trap for He-Man ◉ Castle Grayskull under Attack! ◉ The Iron Master ◉ Skeletor's Ice Attack ◉ Wings of Doom ◉ He-Man Meets the Beast ◉ He-Man and the Asteroid of Doom ◉ He-Man and the Lost Dragon Ladybird She-Ra Storybooks She-Ra and the Dark Pool ◉ Shadow Weaver's Magic Mirror ◉ Catra's Ice Palace ◉ She-Ra and the Golden Goose ◉ She-Ra and the Surprise Party ◉ Spirit Is Kidnapped ◉ Catra's Web of Mischief ◉ She-Ra and the Lost River Ladybird Other Books He-Man and the Memory Stone (Adventure Game Book) ◉ He-Man and Masters of the Universe (6 Stories) ◉ He-Man Action Frieze ◉ She-Ra & He-Man - The Secret of the Sword (Movie Special Adaptation) ◉ She-Ra Princess Power Of Power - 4 Exciting Adventures
World International Publishing (UK) He-Man UK Annuals Masters of the Universe Annual 1984 ◉ Masters of the Universe Annual 1985 ◉ Masters of the Universe Annual 1986 ◉ Masters of the Universe Annual 1987 ◉ Masters of the Universe Annual 1988 ◉ Masters of the Universe Annual 1989 ◉ Masters of the Universe Storybook ◉ He-Man Annual 1990 She-Ra UK Annuals She-Ra Princess of Power Annual 1987 ◉ She-Ra Princess of Power Annual 1988 She-Ra World Books The Fruit of Evil ◉ One Enchanters Eve She-Ra Mini-World Books Threat to Crystal Castle ◉ The Red Stone of Darkmor ◉ Catra's Prize Catch ◉ Princess Adora Imprisoned
Scholastic Books Scholastic She-Ra Chapter Books Origin of a Hero ◉ Island of Magical Creatures ◉ Song of the Sea Witch ◉ Flower of Truth (Cancelled?) Scholastic She-Ra Other Books The Legend of the Fire Princess (Graphic Novel) ◉ Rebel Princess Guide Scholastic He-Man Books Legends from Castle Grayskull ◉ Heroes and Villains Guidebook ◉ The Sword of Grayskull (Scholastic Readers Level 2) He-Man Tales of Eternia Books The Hunt for Moss Man
Dark Horse The Art of He-Man and the Masters of the Universe (2015) ◉ He-Man and the Masters of the Universe Minicomic Collection (2015) ◉ He-Man and She-Ra: A complete Guide to the Classic Animated Adventures (2016) ◉ He-Man and the Masters of the Universe: The Newspaper Comic Strips (2017) ◉ He-Man and the Masters of the Universe: A Character Guide and World Compendium (2017) ◉ The Toys of He-Man and the Masters of the Universe (2021) ◉ He-Man and the Masters of the Universe: A Character Guide and World Compendium: Supplement (2021) ◉ Masters of the Universe: Revelation (Graphic Novel) (2022) ◉ The Art of Masters of the Universe Revelation (2022)
Other Non-Fiction Mastering the Universe (2005) ◉ Lou Scheimer: Creating the Filmation Generation (2012) ◉ How He-Man Mastered the Universe: Toy to Television to the Big Screen (2017) ◉ The Masters of the Universe Book (2021) ◉ He-Man and the Masters of the Universe An Unofficial Cartoon Guide to the 2002 Animated Series (2022)